Year:
2022
Type of work:
Self-initiated,
Classroom project
Year:
2022
Type of work:
Self-initiated,
Classroom project
Year:
2022
Type of work:
Self-initiated,
Classroom project
Year:
2022
Type of work:
Self-initiated,
Classroom project
Mixi sparkling burst of
refreshment
Mixi sparkling burst of
refreshment
Mixi sparkling burst of
refreshment
Mixi sparkling burst of
health
Your all-natural, vitamin rich hydration for health and convenience on the go.
Your all-natural, vitamin rich hydration for health and convenience on the go.
Your all-natural, vitamin rich hydration for health and convenience on the go.
Your all-natural, vitamin rich hydration for health and convenience on the go.
In India, the convenience food market has seen a significant rise in popularity within the hospitality industry. The market is saturated with beverage products that emphasize health, taste, or portability, yet none successfully strike a perfect balance among these crucial elements.
Enter Mixi, a beverage designed to offer health, hydration, and convenience in one go. Made from the highest quality, all-natural ingredients, Mixi aims to be your preferred drink, delivering exceptional taste while supporting a healthy lifestyle.
In India, the convenience food market has seen a significant rise in popularity within the hospitality industry. The market is saturated with beverage products that emphasize health, taste, or portability, yet none successfully strike a perfect balance among these crucial elements.
Enter Mixi, a beverage designed to offer health, hydration, and convenience in one go. Made from the highest quality, all-natural ingredients, Mixi aims to be your preferred drink, delivering exceptional taste while supporting a healthy lifestyle.
In India, the convenience food market has seen a significant rise in popularity within the hospitality industry. The market is saturated with beverage products that emphasize health, taste, or portability, yet none successfully strike a perfect balance among these crucial elements.
Enter Mixi, a beverage designed to offer health, hydration, and convenience in one go. Made from the highest quality, all-natural ingredients, Mixi aims to be your preferred drink, delivering exceptional taste while supporting a healthy lifestyle.
Mixi is an effervescent fruit juice concentrate.
Mixi is an effervescent fruit juice concentrate.
Mixi is an effervescent fruit juice concentrate.
Mixi is an effervescent fruit juice concentrate.
What does that mean?
Powdered juice concentrates are dehydrated by methods like spray- and freeze-drying. This removes all of the water content and allows these products to take up less space. Effervescent products can easily incorporate large amounts of Active Pharmaceutical Ingredients (API) and could be consumed as a single dose rather than in multiple dosages.
Effervescent products can turn any liquid into a functional beverage, which eases patients. Companies are focusing on manufacturing novel drugs with ingredients that have tangible effects on the patient's health and lifestyle. Developing effervescent products, which are easily transformed into functional beverages also contributes largely to the environment as it minimizes the use of plastics and other products. In addition to this, effervescent products are created with flavors that mask poor-tasting vitamins supplement, minerals, and other supplements.
What does that mean?
Powdered juice concentrates are dehydrated by methods like spray- and freeze-drying. This removes all of the water content and allows these products to take up less space. Effervescent products can easily incorporate large amounts of Active Pharmaceutical Ingredients (API) and could be consumed as a single dose rather than in multiple dosages.
Effervescent products can turn any liquid into a functional beverage, which eases patients. Companies are focusing on manufacturing novel drugs with ingredients that have tangible effects on the patient's health and lifestyle. Developing effervescent products, which are easily transformed into functional beverages also contributes largely to the environment as it minimizes the use of plastics and other products. In addition to this, effervescent products are created with flavors that mask poor-tasting vitamins supplement, minerals, and other supplements.
What does that mean?
Powdered juice concentrates are dehydrated by methods like spray- and freeze-drying. This removes all of the water content and allows these products to take up less space. Effervescent products can easily incorporate large amounts of Active Pharmaceutical Ingredients (API) and could be consumed as a single dose rather than in multiple dosages.
Effervescent products can turn any liquid into a functional beverage, which eases patients. Companies are focusing on manufacturing novel drugs with ingredients that have tangible effects on the patient's health and lifestyle. Developing effervescent products, which are easily transformed into functional beverages also contributes largely to the environment as it minimizes the use of plastics and other products. In addition to this, effervescent products are created with flavors that mask poor-tasting vitamins supplement, minerals, and other supplements.
What does that mean?
Powdered juice concentrates are dehydrated by methods like spray- and freeze-drying. This removes all of the water content and allows these products to take up less space. Effervescent products can easily incorporate large amounts of Active Pharmaceutical Ingredients (API) and could be consumed as a single dose rather than in multiple dosages.
Effervescent products can turn any liquid into a functional beverage, which eases patients. Companies are focusing on manufacturing novel drugs with ingredients that have tangible effects on the patient's health and lifestyle. Developing effervescent products, which are easily transformed into functional beverages also contributes largely to the environment as it minimizes the use of plastics and other products. In addition to this, effervescent products are created with flavors that mask poor-tasting vitamins supplement, minerals, and other supplements.
According to Verified Market Research, the global effervescent tablet market was valued at US$ 23.28 billion in 2019 and is projected to reach US$ 43.13 billion by 2027, growing at a CAGR of 7.97% from 2020 to 2027.
According to Verified Market Research, the global effervescent tablet market was valued at US$ 23.28 billion in 2019 and is projected to reach US$ 43.13 billion by 2027, growing at a CAGR of 7.97% from 2020 to 2027.
According to Verified Market Research, the global effervescent tablet market was valued at US$ 23.28 billion in 2019 and is projected to reach US$ 43.13 billion by 2027, growing at a CAGR of 7.97% from 2020 to 2027.
According to Verified Market Research, the global effervescent tablet market was valued at US$ 23.28 billion in 2019 and is projected to reach US$ 43.13 billion by 2027, growing at a CAGR of 7.97% from 2020 to 2027.
Market opportunity for Mixi
Due to their innate nature, effervescent products have one of the fastest bio-absorptions as a dosage format. The product needs to strategically embrace this delivery science, and translate it into a wide range of branded products.
Who needs them and why?
Increasing awareness about health and rising disposable income has influenced a large population to move to luxury health products, such as dietary supplements, and probiotics, along with vitamins, and minerals to lead a healthy lifestyle. Market players are capitalizing on this trend by focusing on launching new effervescent products such as dietary supplements to prevent diseases, address nutritional deficiencies, as well as to enhance the general health and lifestyle of consumers, opines the PMR study.
According to a survey conducted by International Food Information Council Foundation in 2017, 40% of consumers say that they look forward to weight loss/management while 15% of the respondents are interested in products that help in cardiovascular health, 11% of the consumers look for products benefiting digestive health, the other 34% respondents are switching to products, which benefit immune function, muscle health, oral health, and others. The changing consumer preferences have been a factor that companies involved in functional foods are looking to add to new products in various segments.
Market opportunity for Mixi
Due to their innate nature, effervescent products have one of the fastest bio-absorptions as a dosage format. The product needs to strategically embrace this delivery science, and translate it into a wide range of branded products.
Who needs them and why?
Increasing awareness about health and rising disposable income has influenced a large population to move to luxury health products, such as dietary supplements, and probiotics, along with vitamins, and minerals to lead a healthy lifestyle. Market players are capitalizing on this trend by focusing on launching new effervescent products such as dietary supplements to prevent diseases, address nutritional deficiencies, as well as to enhance the general health and lifestyle of consumers, opines the PMR study.
According to a survey conducted by International Food Information Council Foundation in 2017, 40% of consumers say that they look forward to weight loss/management while 15% of the respondents are interested in products that help in cardiovascular health, 11% of the consumers look for products benefiting digestive health, the other 34% respondents are switching to products, which benefit immune function, muscle health, oral health, and others. The changing consumer preferences have been a factor that companies involved in functional foods are looking to add to new products in various segments.
Market opportunity for Mixi
Due to their innate nature, effervescent products have one of the fastest bio-absorptions as a dosage format. The product needs to strategically embrace this delivery science, and translate it into a wide range of branded products.
Who needs them and why?
Increasing awareness about health and rising disposable income has influenced a large population to move to luxury health products, such as dietary supplements, and probiotics, along with vitamins, and minerals to lead a healthy lifestyle. Market players are capitalizing on this trend by focusing on launching new effervescent products such as dietary supplements to prevent diseases, address nutritional deficiencies, as well as to enhance the general health and lifestyle of consumers, opines the PMR study.
According to a survey conducted by International Food Information Council Foundation in 2017, 40% of consumers say that they look forward to weight loss/management while 15% of the respondents are interested in products that help in cardiovascular health, 11% of the consumers look for products benefiting digestive health, the other 34% respondents are switching to products, which benefit immune function, muscle health, oral health, and others. The changing consumer preferences have been a factor that companies involved in functional foods are looking to add to new products in various segments.
Burst the myth that healty means compromising on taste.
Burst the myth that healty means compromising on taste.
Burst the myth that healty means compromising on taste.
Burst the myth that healty means compromising on taste.
Served in different flavors and carbonated and non-carbonated options, Our flavors are crisp and vibrant and add just the right amount of life to your beverage. As consumers work longer hours, spend more time commuting, and aspire to use their time effectively, they demand products and services to ease and support their busy lifestyles. This is where we come in.
A made-in-India, for-India brand that gets the best and makes it affordable and convenient, A brand that is the face of an India that never stops hustling.
Served in different flavors and carbonated and non-carbonated options, Our flavors are crisp and vibrant and add just the right amount of life to your beverage. As consumers work longer hours, spend more time commuting, and aspire to use their time effectively, they demand products and services to ease and support their busy lifestyles. This is where we come in.
A made-in-India, for-India brand that gets the best and makes it affordable and convenient, A brand that is the face of an India that never stops hustling.
Served in different flavors and carbonated and non-carbonated options, Our flavors are crisp and vibrant and add just the right amount of life to your beverage. As consumers work longer hours, spend more time commuting, and aspire to use their time effectively, they demand products and services to ease and support their busy lifestyles. This is where we come in.
A made-in-India, for-India brand that gets the best and makes it affordable and convenient, A brand that is the face of an India that never stops hustling.
It is a product that offers you health, hydration, and convenience. We'll do all of it, all you need to do is just 'Mix it', and hence Mixi.
It is a product that offers you health, hydration, and convenience. We'll do all of it, all you need to do is just 'Mix it', and hence Mixi.
It is a product that offers you health, hydration, & convenience. We'll do all of it, all you need to do is just 'Mix it', and hence Mixi.
It is a product that offers you health, hydration, and convenience. We'll do all of it, all you need to do is just 'Mix it', and hence Mixi.
Why Mixi?
Having a name that's easy to spell and pronounce will never go out of style. It is sweet, short, and convenient exactly like the product.
We are a portable, economical, convenient, customizable, and conscious way to make drinking beverages more fun. We are here to empower you with choice and convenience.
Your daily dose of multivitamins in a tablet or powdered state to be used anywhere you want, however you want. Make your own juice, soft drink, cocktail or mocktail, the power is in the hands of the consumers literally
Why Mixi?
Having a name that's easy to spell and pronounce will never go out of style. It is sweet, short, and convenient exactly like the product.
We are a portable, economical, convenient, customizable, and conscious way to make drinking beverages more fun. We are here to empower you with choice and convenience.
Your daily dose of multivitamins in a tablet or powdered state to be used anywhere you want, however you want. Make your own juice, soft drink, cocktail or mocktail, the power is in the hands of the consumers literally
Why Mixi?
Having a name that's easy to spell and pronounce will never go out of style. It is sweet, short, and convenient exactly like the product.
We are a portable, economical, convenient, customizable, and conscious way to make drinking beverages more fun. We are here to empower you with choice and convenience.
Your daily dose of multivitamins in a tablet or powdered state to be used anywhere you want, however you want. Make your own juice, soft drink, cocktail or mocktail, the power is in the hands of the consumers literally
C : 0
C : 0
C : 0
M : 32
M : 32
M : 32
Y : 100
Y : 100
Y : 100
K : 0
K : 0
K : 0
Simply Orange
Simply Orange
Simply Orange
#FFB600
#FFB600
#FFB600
C : 8
C : 8
C : 8
M : 0
M : 0
M : 0
Y : 58
Y : 58
Y : 58
K : 24
K : 24
K : 24
Just Green
Just Green
Just Green
#B4C352
#B4C352
#B4C352
C : 6
C : 6
C : 6
M : 76
M : 76
M : 76
Y : 58
Y : 58
Y : 58
K : 0
K : 0
K : 0
Only Red
Only Red
Only Red
#E26260
#E26260
#E26260
C : 73
C : 73
C : 73
M : 59
M : 59
M : 59
Y : 28
Y : 28
Y : 28
K : 7
K : 7
K : 7
Totally Blue
Totally Blue
Totally Blue
#586680
#586680
#586680
Since effervescent tablets dissolve in water, any moisture can ruin an entire tube. Mixi's desiccant stoppers absorb moisture before it can damage the tablets.
Since effervescent tablets dissolve in water, any moisture can ruin an entire tube. Mixi's desiccant stoppers absorb moisture before it can damage the tablets.
Since effervescent tablets dissolve in water, any moisture can ruin an entire tube. Mixi's desiccant stoppers absorb moisture before it can damage the tablets.
Since effervescent tablets dissolve in water, any moisture can ruin an entire tube. Mixi's desiccant stoppers absorb moisture before it can damage the tablets.
Slim, rigid plastic tubes with innovative stopper designs protect the product from shock, significantly reducing tablet breakage during shipping and storage. These tubes and stoppers are optimized to maximize protection while minimizing material use in production.
Plastic tubes and desiccant stoppers are the ideal packaging for effervescent tablets. Their rigid yet lightweight design enhances brand equity and is well-suited for automated manufacturing. The tight seals created by the tubes and stoppers minimize moisture ingress. Additionally, Mixi's unique cuboidal shape distinguishes it from other effervescent products on the market, ensuring it stands out on the shelf.
Slim, rigid plastic tubes with innovative stopper designs protect the product from shock, significantly reducing tablet breakage during shipping and storage. These tubes and stoppers are optimized to maximize protection while minimizing material use in production.
Plastic tubes and desiccant stoppers are the ideal packaging for effervescent tablets. Their rigid yet lightweight design enhances brand equity and is well-suited for automated manufacturing. The tight seals created by the tubes and stoppers minimize moisture ingress. Additionally, Mixi's unique cuboidal shape distinguishes it from other effervescent products on the market, ensuring it stands out on the shelf.
Slim, rigid plastic tubes with innovative stopper designs protect the product from shock, significantly reducing tablet breakage during shipping and storage. These tubes and stoppers are optimized to maximize protection while minimizing material use in production.
Plastic tubes and desiccant stoppers are the ideal packaging for effervescent tablets. Their rigid yet lightweight design enhances brand equity and is well-suited for automated manufacturing. The tight seals created by the tubes and stoppers minimize moisture ingress. Additionally, Mixi's unique cuboidal shape distinguishes it from other effervescent products on the market, ensuring it stands out on the shelf.
Bring Mixi to life.
Bring Mixi to life.
Bring Mixi to life.
Bring Mixi to life.
3D printers can streamline prototyping processes in plastic packaging design. The technology is capable of fabricating models in almost all shapes while a wide range of filaments can be used to imitate a variety of target materials.
For Mixi, we used a Creality Ender 3 with 0.4 mm nozzle diameter and 60% infill. We tried to maintain its durability while also trying to make it as lightweight as possible
3D printers can streamline prototyping processes in plastic packaging design. The technology is capable of fabricating models in almost all shapes while a wide range of filaments can be used to imitate a variety of target materials.
For Mixi, we used a Creality Ender 3 with 0.4 mm nozzle diameter and 60% infill. We tried to maintain its durability while also trying to make it as lightweight as possible
3D printers can streamline prototyping processes in plastic packaging design. The technology is capable of fabricating models in almost all shapes while a wide range of filaments can be used to imitate a variety of target materials.
For Mixi, we used a Creality Ender 3 with 0.4 mm nozzle diameter and 60% infill. We tried to maintain its durability while also trying to make it as lightweight as possible
Tools used:
Tools used:
Tools used:
Team:
Team:
Rohan Deb Kaushal Negi
Gautam Dixit Garvit Harlalka
Rohan Deb Kaushal Negi
Gautam Dixit Garvit Harlalka
Concept note:
Concept note:
Concept note:
The market is flooded with beverage products that focus on health or taste or portability, but none of them achieve a perfect balance between these pillars.
The idea was to create a recreational beverage product, that provides taste and nutrition while also being extremely portable. A brand that is the face of an India that never stops hustling.
The market is flooded with beverage products that focus on health or taste or portability, but none of them achieve a perfect balance between these pillars.
The idea was to create a recreational beverage product, that provides taste and nutrition while also being extremely portable. A brand that is the face of an India that never stops hustling.
The market is flooded with beverage products that focus on health or taste or portability, but none of them achieve a perfect balance between these pillars.
The idea was to create a recreational beverage product, that provides taste and nutrition while also being extremely portable. A brand that is the face of an India that never stops hustling.
Team:
Rohan Deb Kaushal Negi
Gautam Dixit Garvit Harlalka