Year:

Year:

Year:

2021

2021

2021

Type of work:

Type of work:

Type of work:

Hypothetical,
Classroom project

Hypothetical,
Classroom project

Hypothetical,
Classroom project

Uber Drop

delivers

happiness

Uber Drop

delivers

happiness

Uber Drop

delivers

happiness

Uber Drop

delivers

happiness

Uber Drop is a hypothetical identity design project for a door-to-door delivery service that would be managed by Uber.

Uber Drop is a hypothetical identity design project for a door-to-door delivery service that would be managed by Uber.

Uber Drop is a hypothetical identity design project for a door-to-door delivery service that would be managed by Uber.

Uber Drop is a hypothetical identity design project for a door-to-door delivery service that would be managed by Uber.

In the last quarter of 2020 Uber acquired Postmates, a subscription-based delivery service that gives customers access to the most selection of merchants in the US with more than 600,000 restaurants and retailers available for delivery and pickup. This means that Uber is trying to enter into the door-to-door delivery service business and might launch a brand that could go hand in hand with its already existing food and grocery delivery app, Uber Eats.


Uber Drop represents a natural extension of Uber's existing services, designed to meet the evolving needs of customers in the digital age. By leveraging its extensive logistics network and focusing on customer convenience, Uber Drop has the potential to become a leading player in the door-to-door delivery market, offering a seamless and comprehensive delivery experience.

In the last quarter of 2020 Uber acquired Postmates, a subscription-based delivery service that gives customers access to the most selection of merchants in the US with more than 600,000 restaurants and retailers available for delivery and pickup. This means that Uber is trying to enter into the door-to-door delivery service business and might launch a brand that could go hand in hand with its already existing food and grocery delivery app, Uber Eats.


Uber Drop represents a natural extension of Uber's existing services, designed to meet the evolving needs of customers in the digital age. By leveraging its extensive logistics network and focusing on customer convenience, Uber Drop has the potential to become a leading player in the door-to-door delivery market, offering a seamless and comprehensive delivery experience.

In the last quarter of 2020 Uber acquired Postmates, a subscription-based delivery service that gives customers access to the most selection of merchants in the US with more than 600,000 restaurants and retailers available for delivery and pickup. This means that Uber is trying to enter into the door-to-door delivery service business and might launch a brand that could go hand in hand with its already existing food and grocery delivery app, Uber Eats.


Uber Drop represents a natural extension of Uber's existing services, designed to meet the evolving needs of customers in the digital age. By leveraging its extensive logistics network and focusing on customer convenience, Uber Drop has the potential to become a leading player in the door-to-door delivery market, offering a seamless and comprehensive delivery experience.

Uber Drop provides the best in class, door-to-door delivery service. For us, nothing means more than bringing a smile to your face, which is why our employees provide you with the fastest and most convenient ways of pick-up and drop services.


Uber drop could also be extended over the map. Trusted by thousands of mall businesses, Uber Drop provides reliable and scalable delivery services that cater to a wide range of shipping needs. Whether it's a small parcel or a large pallet, our service ensures your shipments reach their destination on time, every time, anywhere in the world.

Uber Drop provides the best in class, door-to-door delivery service. For us, nothing means more than bringing a smile to your face, which is why our employees provide you with the fastest and most convenient ways of pick-up and drop services.


Uber drop could also be extended over the map. Trusted by thousands of mall businesses, Uber Drop provides reliable and scalable delivery services that cater to a wide range of shipping needs. Whether it's a small parcel or a large pallet, our service ensures your shipments reach their destination on time, every time, anywhere in the world.

Uber Drop provides the best in class, door-to-door delivery service. For us, nothing means more than bringing a smile to your face, which is why our employees provide you with the fastest and most convenient ways of pick-up and drop services.


Uber drop could also be extended over the map. Trusted by thousands of mall businesses, Uber Drop provides reliable and scalable delivery services that cater to a wide range of shipping needs. Whether it's a small parcel or a large pallet, our service ensures your shipments reach their destination on time, every time, anywhere in the world.

Every detail, crafted.

Every detail, crafted.

Every detail, crafted.

Every detail, crafted.

Uber Drop's design system is a harmonious blend of practicality and modern aesthetics, inspired by the everyday materials of the delivery world. The dynamic color palette, refined typography, and comprehensive design system work together to create a strong, recognizable, and reliable brand that stands out in the logistics and delivery industry.

Uber Drop's design system is a harmonious blend of practicality and modern aesthetics, inspired by the everyday materials of the delivery world. The dynamic color palette, refined typography, and comprehensive design system work together to create a strong, recognizable, and reliable brand that stands out in the logistics and delivery industry.

Uber Drop's design system is a harmonious blend of practicality and modern aesthetics, inspired by the everyday materials of the delivery world. The dynamic color palette, refined typography, and comprehensive design system work together to create a strong, recognizable, and reliable brand that stands out in the logistics and delivery industry.

Circular Standard typeface serves as a cornerstone of Uber Drop's design system, embodying the brand's commitment to clarity, modernity, and seamless user experiences.

Circular Standard typeface serves as a cornerstone of Uber Drop's design system, embodying the brand's commitment to clarity, modernity, and seamless user experiences.

Circular Standard typeface serves as a cornerstone of Uber Drop's design system, embodying the brand's commitment to clarity, modernity, and seamless user experiences.

By implementing a well-defined font size system, Uber Drop can ensure consistency, readability, and visual hierarchy across its design materials, enhancing user experience and brand perception.

By implementing a well-defined font size system, Uber Drop can ensure consistency, readability, and visual hierarchy across its design materials, enhancing user experience and brand perception.

By implementing a well-defined font size system, Uber Drop can ensure consistency, readability, and visual hierarchy across its design materials, enhancing user experience and brand perception.

The Design system uses a dynamic color palette that is highly inspired by packaging materials used for couriers in everyday scenarios.

The Design system uses a dynamic color palette that is highly inspired by packaging materials used for couriers in everyday scenarios.

The Design system uses a dynamic color palette that is highly inspired by packaging materials used for couriers in everyday scenarios.

Cardboard Brown 400

Cardboard Brown 400

Cardboard Brown 400

Cardboard Brown 300

Cardboard Brown 300

Cardboard Brown 300

Envelope Yellow

Envelope Yellow

Envelope Yellow

Label White

Label White

Label White

Tire Black

Tire Black

Tire Black

Across all touchpoints, from digital interfaces to printed materials, Uber Drop maintains consistency and cohesion in its visual language. This consistency reinforces brand recognition and fosters a seamless user experience, allowing customers to engage with the brand confidently and effortlessly.

Across all touchpoints, from digital interfaces to printed materials, Uber Drop maintains consistency and cohesion in its visual language. This consistency reinforces brand recognition and fosters a seamless user experience, allowing customers to engage with the brand confidently and effortlessly.

Across all touchpoints, from digital interfaces to printed materials, Uber Drop maintains consistency and cohesion in its visual language. This consistency reinforces brand recognition and fosters a seamless user experience, allowing customers to engage with the brand confidently and effortlessly.

Tools used:

Tools used:

Tools used:

Concept note:

Concept note:

Concept note:

The creation of a hypothetical brand identity for a sub-brand of a larger enterprise, a sub-brand that might be possible shortly, but yes does not exist. In the world of Uber Drop, every detail matters, every delivery is crafted with care, and every moment is an opportunity to make a difference.

The creation of a hypothetical brand identity for a sub-brand of a larger enterprise, a sub-brand that might be possible shortly, but yes does not exist. In the world of Uber Drop, every detail matters, every delivery is crafted with care, and every moment is an opportunity to make a difference.

The creation of a hypothetical brand identity for a sub-brand of a larger enterprise, a sub-brand that might be possible shortly, but yes does not exist. In the world of Uber Drop, every detail matters, every delivery is crafted with care, and every moment is an opportunity to make a difference.

@ Atharva Kamat

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Design Portfolio 2024

@ Atharva Kamat

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Design Portfolio 2024

@ Atharva Kamat

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Design Portfolio 2024